Igniteble News


California NRF Protect recap

Great attendance

The Axis booth enjoyed outstanding traffic to our joint demo. We measured over 1,000 queue exceptions in 2 days. NRF protect's opening hours were from 9:30am to 2:30pm, which is a a total of 10 hours, which loosely translates to 50 visitors per hour, triggering the event twice per session.


California NRF Protect

This year you can visit us at the Interface Booth 445 or you can see our platform at work at the Axis Booth 615.

Visit Interface at NRF Protect 2019

Visit Axis at NRF Protect 2019


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  • Igniteble: The Toy Box App For Cisco
  • Igniteble: The Toy Box Store, a booth for Cisco at NRF
  • Igniteble: The Toy Box Store, a booth for Cisco at NRF
  • Igniteble: The Toy Box Store, a booth for Cisco at NRF
  • Igniteble: The Toy Box Store, a booth for Cisco at NRF
  • Igniteble: The Toy Box Store, a booth for Cisco at NRF

The Toy Box App For Cisco®

Igniteble, in collaboration with Interface Systems, has created an app for the Toy Box store that is featured in the Cisco booth at the NRF Big Show in New York. The app is preinstalled on a dozen iPhones and iPad Pros and is part of the integrated technology journey for booth visitors. The app is intended to accomplish the following key objectives:

Shopper Analytics

Igniteble's multi-tenant business intelligence and campaign platform will make assessments on various zoned area visit counts and engagement time via strategically placed Bluetooth Low Energy (BLE) sensors, as well as BLE equipped Cisco Access Points (AP). The integration of proximity-based location awareness of a store visitor creates a wealth of actionable data points.

Shopping Survey

The same app that is used for Shopper Analytics will also be used for the Shopping Survey. At the appropriate time when the shopper leaves the Toy Box store, the app will receive a push notification to the lock screen with a request to participate in a short survey. The opportunity to execute timely, distinct location and shopper behavior specific surveys is vastly more effective and informative than, for instance, the typical periodic survey via an email list.

Demographic Insights

In order to also demonstrate the opportunity of business intelligence without the dependency on a consumer app, a small camera has been mounted underneath one of the large TV screens in the Cisco booth. The control unit of the camera sensor analyzes pixels and pushes demographic data of the individual in front of the sensor without storing any videos or photos. The anonymous data is stored and processed in Igniteble's multi-tenant business intelligence and campaign platform and can be analyzed via proprietary dashboards for: age range, gender and engagement time.



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  • Interface Security Systems Teams with Speedway Motorsports to Provide Proximity Services to Fans at Charlotte Motor Speedway

Interface Security Systems Teams with Speedway Motorsports to Provide Proximity Services to Fans at Charlotte Motor Speedway

Mobile App Analyzes Fan Movement and Suggests Faster Alternatives

ST. LOUIS, May 23, 2016 -- Interface Security Systems Holdings, Inc. (Interface) and Speedway Motorsports, Inc. (SMI), have partnered to improve the experience of hundreds of thousands of fans at the Charlotte Motor Speedway this Memorial Day weekend, with an updated mobile app that can detect long lines and crowded entrances to suggest faster alternatives.

Visitors to the May 29 Coca Cola 600 and preliminary races who carry the Charlotte Motor Speedway app, which analyzes fan movement and provides interaction with in-app messages, will now be connected to a vast network of Bluetooth low-energy sensors and Cisco Meraki wireless access points that were installed and will be managed by Interface, a leading North American provider of Internet Protocol ("IP") Bundled Managed physical security and secured managed network services.

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Beacon Influenced Sales $4 Billion in 2015 and projected to be $44 Billion in 2016!

While beacons are popping up in many different industries and locations, the most significant impact this year likely will be in retail.

The main drivers of beacon adoption by consumers will be coupons, innovative loyalty programs and personalized messaging, according to the Beacons Report by research firm BI Intelligence.

Read More on MediaPost

Is America in a "retail funk?"

The CEOs of Walmart and other large chains are saying America is in a "retail funk" after watching sales. CBS News business analyst Jill Schlesinger explains why Americans may not be spending as much.

  • Gimbal

Qualcomm Establishes Retail Solutions Subsidiary as Standalone Company -- Gimbal, Inc.

Qualcomm Will Remain a Substantial Investor in Context and Proximity Platform

SAN DIEGO, April 30, 2014 /PRNewswire/ -- Qualcomm Incorporated (NASDAQ: QCOM) today announced that its subsidiary, Qualcomm Technologies, Inc. (QTI), has signed a definitive agreement with a group of third-party investors to establish Qualcomm Retail Solutions, Inc. (QRS), an existing subsidiary of QTI, as an independent, standalone company. At close, the third-party investors will collectively assume a controlling interest in the business. QTI will remain a substantial investor. All aspects of QRS, including the Gimbalâ„¢ technology platform, will be part of this transaction. The QRS entity will be renamed "Gimbal, Inc."

"Enabling proximal, contextually relevant experiences is an important element of our vision to bridge the digital and physical worlds across retailing, advertising, social networking and other use cases, and Gimbal, Inc. is well positioned to continue to drive industry leadership," said Derek Aberle, President of Qualcomm Incorporated.