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  • Interface Security Systems Teams with Speedway Motorsports to Provide Proximity Services to Fans at Charlotte Motor Speedway

Interface Security Systems Teams with Speedway Motorsports to Provide Proximity Services to Fans at Charlotte Motor Speedway

Mobile App Analyzes Fan Movement and Suggests Faster Alternatives

ST. LOUIS, May 23, 2016 -- Interface Security Systems Holdings, Inc. (Interface) and Speedway Motorsports, Inc. (SMI), have partnered to improve the experience of hundreds of thousands of fans at the Charlotte Motor Speedway this Memorial Day weekend, with an updated mobile app that can detect long lines and crowded entrances to suggest faster alternatives.

Visitors to the May 29 Coca Cola 600 and preliminary races who carry the Charlotte Motor Speedway app, which analyzes fan movement and provides interaction with in-app messages, will now be connected to a vast network of Bluetooth low-energy sensors and Cisco Meraki wireless access points that were installed and will be managed by Interface, a leading North American provider of Internet Protocol ("IP") Bundled Managed physical security and secured managed network services.

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Beacon Influenced Sales $4 Billion in 2015 and projected to be $44 Billion in 2016!

While beacons are popping up in many different industries and locations, the most significant impact this year likely will be in retail.

The main drivers of beacon adoption by consumers will be coupons, innovative loyalty programs and personalized messaging, according to the Beacons Report by research firm BI Intelligence.

Read More on MediaPost

Is America in a "retail funk?"

The CEOs of Walmart and other large chains are saying America is in a "retail funk" after watching sales. CBS News business analyst Jill Schlesinger explains why Americans may not be spending as much.

  • Gimbal

Qualcomm Establishes Retail Solutions Subsidiary as Standalone Company -- Gimbal, Inc.

Qualcomm Will Remain a Substantial Investor in Context and Proximity Platform

SAN DIEGO, April 30, 2014 /PRNewswire/ -- Qualcomm Incorporated (NASDAQ: QCOM) today announced that its subsidiary, Qualcomm Technologies, Inc. (QTI), has signed a definitive agreement with a group of third-party investors to establish Qualcomm Retail Solutions, Inc. (QRS), an existing subsidiary of QTI, as an independent, standalone company. At close, the third-party investors will collectively assume a controlling interest in the business. QTI will remain a substantial investor. All aspects of QRS, including the Gimbalâ„¢ technology platform, will be part of this transaction. The QRS entity will be renamed "Gimbal, Inc."

"Enabling proximal, contextually relevant experiences is an important element of our vision to bridge the digital and physical worlds across retailing, advertising, social networking and other use cases, and Gimbal, Inc. is well positioned to continue to drive industry leadership," said Derek Aberle, President of Qualcomm Incorporated.